Blue Mountain Ecards

My Experience with Blue Mountain Ecards

I used to grab whatever free e-card app popped up first, but the last one was a mess of weird pop-up ads that my kid almost clicked on. That was the final straw. I saw Blue Mountain mentioned in a mom’s group online and decided to try it, mostly out of curiosity to see if a “name brand” app was any better. I’ve had it on my iPhone for just over a year, and it’s become my go-to for every birthday, teacher appreciation day, and even sending a quick “thinking of you” to my sister when she was sick last March. It’s not flashy, but it works. It feels like the kind of app I don’t have to worry about my daughter seeing over my shoulder, which is a huge relief.

Features Worth Noting

The card selection is honestly huge. I spend way too much time looking at the “Birthday for Kids” section because the animations are cute without being obnoxious. My daughter helped me pick a card with dancing cupcakes for her cousin’s birthday, and we added a photo from their last playdate. That personal touch is what makes it special. You can write your own message, pick a song (they have a lot of instrumental stuff that isn’t cheesy), and even schedule the card to send on the right day. I scheduled all my Mother’s Day cards during a soccer practice waiting period last year and completely forgot about them until my mom called, thrilled. Knowing I can set it and forget it is a lifesaver for a busy parent.

What Needs Work

My main gripe is how hard they push the paid subscription. It feels constant. I’m using the free version, which is fine, but every few cards I make, there’s a gorgeous animated card I’d love to use that’s locked behind the premium paywall. It’s a bit of a tease. Also, while the app is simple, it can feel a little clunky sometimes. Just last Tuesday, I was trying to edit a scheduled card and the back button didn’t work right, forcing me to close the app and start over. It’s not a deal-breaker, but for an app that’s been around so long, I expected smoother performance on my iPhone 15 Pro.

Pricing

The app itself is free, and you can send a decent number of cards without paying a cent. I’ve probably sent two dozen free cards over the year. The premium subscription, which they really want you to buy, is about twenty bucks a year. For me, the free cards are good enough. The paid ones are fancier, but my family is just happy to get a card at all. If you’re someone who sends cards for business or has a massive family list, that yearly fee might be worth it to unlock everything and ditch the occasional banner ad. For our casual family use, free works.

Developer Notes

I haven’t had to contact support myself, but I did read the app store reviews before downloading. A lot of people mentioned that BlueMountain.com has been around forever in the online card space, which gave me some confidence. The app gets updated pretty regularly, usually before big holidays with new card designs. That shows they’re maintaining it. You can tell it’s not some fly-by-night operation, which matters to me when I’m giving an app access to my contacts and photos.

Security & Privacy

This was a big one for me. The app needs access to your contacts to make sending easy, and to your photos if you want to add them. I was hesitant, but their privacy policy seemed straightforward—they say they don’t sell your personal data to third parties for marketing. The cards themselves are delivered via a link, which is standard. I feel okay about it for sending silly birthday cards to family. I wouldn’t use it for anything super private, but for its purpose, it feels safe and contained, which is more than I can say for that last app I dumped.