Why You Makeup Was Designed
The app aims to solve a common problem: finding foundation shades that match in natural light, not just store lighting. It promises a virtual try-on tool to help users color-match before purchasing, potentially saving money on mismatched products. The concept is logical for anyone frustrated by costly makeup mistakes.
Standout Features
The color library is extensive, covering a wide range of cool, neutral, and warm undertones, including niche olive shades that are often hard to find. The lipstick section also offers a solid variety of finishes—mattes, creams, and glosses—spanning drugstore to luxury options. The tutorial section, while basic, includes a few insightful videos, such as one on color-correcting for specific skin tones that breaks down the theory clearly.
Daily Use Experience
The core functionality, however, falls short. The AR tracking is inconsistent, with colors often smearing across the face rather than following facial contours. Jitter and lag are common, making it difficult to compare shades or navigate menus smoothly. The app frequently freezes or crashes, interrupting the user experience. What should be a quick check of a product can turn into a prolonged, frustrating session due to these stability issues.
Cost Breakdown
The app is free to use, but the trade-off is significant time and patience. Advertisements are frequent and aggressive, with full-screen video ads appearing after many actions—closing the camera, exiting tutorials, or switching shades. There is no premium tier to remove ads, which is particularly disappointing given the app’s instability. The combination of crashes and ads creates a cycle that undermines the app’s utility.
Support Experience
Finding customer support requires navigating through settings to a basic email form. While users can submit detailed reports, the response and resolution process is not clearly defined, leaving users uncertain about when or if issues will be addressed.
