About SuperMarket23
I downloaded SuperMarket23 about a month ago because I was sick of my Sunday grocery trips. Every week, I’d lose at least an hour and a half wandering the same aisles, getting stuck behind people debating which pasta sauce to buy. It was a massive time-sink. I needed a system. This app promised to let me order from my local store and just pick it up. I was skeptical—most apps that promise efficiency are clunky and end up wasting more time than they save. But I gave it a shot, and it’s honestly changed my routine. I’m not a “super user” or anything, I just hate inefficiency, and this app directly tackles that.
Features & Highlights
The killer feature for me is the Favorites list. My first order, I took the extra five minutes to save all my regular items—oat milk, Dave’s Killer Bread, those pre-washed salad kits, chicken breasts. Now, every Thursday during my boring 3 PM conference call, I open the app, go to my “Usual Stuff” list, and tap-tap-tap my entire cart is full. It’s stupidly simple and saves me from forgetting the coffee filters for the third week in a row. The substitution settings are also a lifesaver. I set it to “pick a similar item” for basics like butter or canned beans, but for my specific brand of spicy salsa, I told it to just skip it. I don’t have time to deal with a weird substitution I didn’t want.
User Experience
The app is fast on my iPhone 14, which is a non-negotiable for me. If it lagged while loading product images, I’d delete it immediately. The layout is clean enough. My biggest gripe is the homepage—it’s always crammed with “Weekly Deals!” and “Try This New Product!” banners. I’m not here to browse; I’m here to execute a mission. I wish I could default to my Favorites list instead. That said, the checkout and pickup process is flawless. Last week, I placed an order at 4:15 PM for a 6 PM pickup after work. I got a notification at 5:50 PM that my order was ready, drove to the store, tapped “I’m Here” in the app, and someone brought my bags out to my car in under two minutes. No parking, no lines, no small talk. Perfect.
Pricing
This is where SuperMarket23 really wins for me. There is no markup on the groceries. The can of soup costs the same as it does on the shelf. That was my main hesitation with these services—I refuse to pay more just for the “convenience” of using an app. The only potential fee is for delivery, which I never use. Pickup from my local store is completely free. I schedule it for a one-hour window on my commute home, and it costs me nothing extra. For the hour-plus of my time it saves every week, it’s a no-brainer. I’m paying with time saved, not extra money.
Updates & Support
I haven’t had to contact support, thankfully. The app has worked without a hitch for me. I do see it update every few weeks in the App Store. The update notes are usually vague like “bug fixes and performance improvements,” but a few weeks ago they added a feature to pre-select a tip for the pickup person, which was a nice touch. I always throw them a few bucks for loading the bags into my trunk. Browsing the app store reviews, it seems like their support is hit or miss—some people say they’re great, others say they’re slow. Since the core function works so well for me, I haven’t had a reason to find out which it is.
Security & Privacy
I paid attention to this when I signed up. The app uses my Apple Pay, so my actual card details aren’t stored with them, which I prefer. The permissions it asks for are pretty standard: location to find my local store and send notifications about my order status. I turned off the notifications for “promotions and offers” immediately in my phone settings—I don’t need that spam. Their privacy policy says they don’t sell my personal data, but let’s be real, everyone says that. I’m comfortable enough for a grocery app; they have my name, address, and shopping list, which feels less sensitive than a banking app. It hasn’t given me a reason to worry yet.
How does the Favorites list work in SuperMarket23?
You can save your regular grocery items into a custom Favorites list, like 'Usual Stuff,' so you can quickly add them to your cart with a few taps. This saves you from forgetting essentials and makes reordering a breeze.
Can I control substitutions for out-of-stock items?
Yes, the app lets you set substitution preferences per item. You can choose to have it pick a similar item for basics like butter, or tell it to skip the item entirely for specific brands you don't want swapped.
Why does the homepage show so many deals and banners instead of my Favorites?
The homepage currently defaults to promotional content, which can be distracting if you just want to reorder quickly. There's no built-in option to default to your Favorites list, but you can navigate directly to your list from the menu to bypass the clutter.
What happens if my pickup order isn't ready on time?
In most cases, the app notifies you when your order is ready, often ahead of your chosen window. If there's a delay, you can use the in-app support chat or call the store directly, though delays are rare based on user experiences.
How does SuperMarket23 compare to Instacart for grocery pickup?
SuperMarket23 has no markup on grocery prices for pickup, unlike Instacart which often adds per-item fees. The pickup process is also faster—you tap 'I'm Here' and a staffer brings your bags to your car, saving you from parking or waiting in lines.
